Aim: What types of careers exist in the TV production industry?

Do Now: In your notebook, I want you imagine what it would be like to work on a show like Sesame Street, or your favorite show.

What job would you have?

What would you do? (5 min.)

Materials: Macs, class blog, paper, pens

Procedures: Share out Do Now (5 min.)

Objectives:
The student will be able to list the primary responsibilities of each position.
Students will identify the interconnectedness between production staff positions.
Students will identify and define the role of the director.

Essential Questions:
1. What types of careers exist in the TV production industry?
2. Which career am I best suited for?
3. What steps would I need to take to obtain a career in this industry?

Activity 1

In small groups, have students brainstorm a list of the various careers in TV or media and write them in their notebooks. Then compare their lists with their classmates. Then explain that there can be over 100 different positions on a movie or TV set and have them copy down the most notable. Explain that most positions are grouped into 3 categories: 1) staff – the people who work behind the scenes, 2) crew – generally the equipment managers and 3) talent – the people who appear in front of the camera.

http://www.jobmonkey.com/broadcastjobs/tv-types.html

http://www.media-match.com/

http://www.ehow.com/how-to_4845386_become-tv-production-assistant.html

http://bx.businessweek.com/television-industry/jobs/

http://www.thesite.org/workandstudy/gettingajob/careersatoz/tvproduction

Shareout/Group discussion- Students will explain to each other what these various positions mean
(10 min.)


Summary: Students will pick their favorite TV show or movie and go to IMDB.com to pick one notable person to do research about what their job entails on that show or film.
Possible examples: Drew Barrymore, Jammi Foxx, Steven Speilberg, Producer of Gossip Girl, Camera person on ‘Jersey Shore’, rapper producers, like Lil’ Wayne, Kanye West, Jay-Z, P-Diddy, etc.


HW: Research on your home computer about the notable person you picked, What does their job entail?
What are their day to day duties?
How did they get their start?
e-mail your HW to ROliver2@schools.nyc.gov

Aim: What are the different parts of the TV production industry?

Do Now: Create a list of 7-10 of your favorite TV stations in your notebook (3-5 min.)

These are the various parts of the TV industry:

1. Commercial Broadcast Television – A “for profit” television station that sends its signal via a transmitter tower through the air. The signal is free and anyone with an antenna can pick it up, although now it is all digital. Example: local NBC station.

2. Subscriber Television – Fee for service programming where customers pay scheduled fees based on the selected programming package. Example: MTV and HBO.

3. Educational Television – Aims to inform the public on general topics and is usually non-profit. Example: PBS.

4. Industrial Television – Communicates relevant information to a specific audience. Training examples may include tapes that teach workers how to operate specific computer software.

5. Closed Circuit Television – Sent through wires and serves only an extremely small, private, predetermined area. Ex: High school television broadcasts.

6. Television Network – A corporation that bundles a collection of programs (sports, news, entertainment) and makes those bundles available to its affiliates. Example: FOX and its collection of television shows and broadcasts (like NFL football.)

7. Affiliate – Broadcast station that has aligned itself with a particular network. The typical contract between an affiliate station and the network stipulates that the network provides a certain number of hours of daily programming. Example – WNYW, Fox News.

8. Syndicated – Process of making a specified number of program episodes available for “lease” after the network’s contract for the show expires. Various types of programs are available for syndication including talk shows, game shows, cooking shows and children’s shows. Example: Saved by the Bell, Friends, Old sit-coms, etc. still air on many stations despite being canceled for years.

Assignment For Friday, 1/8/10'

Hey Guys,

I'm obviously not here today. Please do this assignment and don't give the teacher any problems...

SWBAT utilize what they have learned about Headlines, leads, and Imagery

Aim: How can we practice what we have learned this week to write a practice article about the demise of Giant’s Stadium?

Classwork:

Giants stadium is being torn down. Last Sunday’s Jets game was the last NFL game that will ever be played there
Please click on the link and look through the photos from the entire history of the stadium…

http://www.nydailynews.com/sports/football/galleries/remembering_giants_stadium/remembering_giants_stadium.html

Pick 5 of the photos that YOU THINK are the MOST MEANINGFUL in understanding how important Giants Stadium has been to the history of sports and the NFL.

Your assignment is to write an article where you use an exciting HEADLINE, LEAD, and use IMAGERY to explain to your readers the importance of Giants Stadium. Use descriptions of the photos to explain to your readers why Giants Stadium will be missed.

Please e-mail your article to ROliver2@schools.nyc.gov when you are finished.

YOUR HOMEWORK AND/OR IF YOU HAVE TIME LEFT, PLEASE E-MAIL THE NEW QUESTIONS FOR ESPN RISE MAGAZINE!


Hello ESPN RISE VIP VOICE! Welcome back to school!

I hope that everybody had a great holiday and new year. ESPN RISE is releasing some awesome stuff in 2010. First off, ESPNRISE.COM is relaunching in February and has gotten a complete makeover and it is incredible...for real. I mean, there will be every single feature you will want from it! Some things will be similar to Facebook (like/dislike, profile pages), and work even better! Also, every single high school in the country will have it's own page, and every athlete can create their own page (with stats, bio, video, and more!) so you can easily interact with your friends, your own teammates, or even players from your sport in other areas! There will be tons of tips on recruiting, training, stories and rankings of course ....but that is just the tip of the iceberg! Lastly, we will be offering some RIDICULOUS contests!!! Stay tuned for that in the next few weeks!

VOICE TOPICS!
The ESPN RISE VOICE topics are now released for you! Please send back to ESPNRISEVOICE@gmail.com by Monday, January 12th !


Your Full Name _____________________
Your Grad Year _____________________
Your School ________________________
Your City and State _________________


1. Big Question: What's your favorite part of March Madness? Why?


2. Day-n-Nite: Would you rather win your bracket challenge or see your favorite college team win the NCAA Tournament?


3. Your Picks: Who will win the men's NCAA Tournament? Why that call?




Please note the new VOICE e-mail - espnrisevoice@gmail.com!

Thanks!

Noelle

Noelle Crozier
Associate Marketing Manager
ESPN RISE Magazine and Publications
ncrozier@risemag.com
noelle.crozier@espn.com
****************************************************************************************
Have a good weekend guys! Next Week we'll start learning about TV production!

Aim: How can we use Imagery and insider knowledge in our stories?

Do Now: Use your computer to find a definition of Imagery, (dictionary.com) Jot down five ways that using Imagery in your stories would help you to write more exciting Sports stories

Share out: So what are some of the ways that imagery can help us in helping our readers experience our stories as if they were at the game (3-5 min)
Materials: Macs, class blog
Okay guys: One of the greatest perks of being a journalist is the luxury of having the best seats in the house at sporting events. Whether reporters are courtside or in the press box, their access to the game and to players can’t be beat. Readers expect to get detailed information that only a direct witness can get. Specific sensory images with a variety of colorful adjectives are keys to success for onsite reporting.
Some of you have already figured out that using this type of language makes for a better story, but we all need to be aware of these skills will again, be the difference between people reading our articles and them going to the next site.

Warm Up:
Write the following two sentences on the blog and discuss the differences with the students.

1. The pitcher threw out the second baseman as he slid into home.
2. The towering pitcher quickly reacted to the line drive as he pulled the ball out of the sky and threw the runner out at home plate to the roaring applause from the crowd.

Q: Which sentence is better? Why is it better?
(5 min.)

Introduce the terms “imagery” and “insider knowledge.”Explain that imagery is writing to convey sensory details. It appeals strongly to the senses of site, touch, hearing, taste and sight. Stories written with vivid imagery come to life in the hands of a talented journalist.

Insider knowledge can be described as behind the scenes emotions, technical info, inside jokes and team lingo. For example, a team may repeat a phrase over and over before a game, like “Play like a champion today.” Reporters may ask when that was originated and why they say it.

Q: So those of you that play on a Lewis team, what are some examples of your team’s “insider knowledge”?

(1-2 min.)

Activity 1: Group work:
Have students work in a group of three.
Have them look through the local sports section of the newspaper to find both good and bad examples of onsite reporting. Ask them to write down 3 sentences that use imagery and insider knowledge. Then ask them to find a poor example of onsite reporting and explain what the journalist could have done better.
(10 min.)


http://www.nfl.com/videos/nfl-films-team-yearbook/09000d5d81587929/Jets-2009-remix

Group Work: Assessment

Click on the link above and work with the two people sitting nearest you. Watch the video about the Jets’ season high lights (2:55) and then write a paragraph using Imagery (have your readers be able to form a picture in their heads that appeals to their different senses) to express to your readers The Jets’ greatness this past season. Use at least three examples of imagery. Each student should create his or her own paragraph.
(15 min.)
Share out: Let’s hear a few of your paragraphs. Q: Who can tell the class where was the imagery?

Aim: What are the different types of leads and when should we use them?

• Do Now: Let’s review some of the five types of leads,
• Describe a Character
• Action
• Dialog
• Emotion
• Detail
• Setting
• Quotation
And how you used them with the topic of your choice that we did yesterday…

Sean's Leads:
Sean Harrison

1. 1.there it was, I’ve always wanted it, right in front of me so greatly sitting there perfect, and I was extremely happy!

2. 2. 3…..2….1….0 boom! The ball dropped and tears strode down my moms eyes and everybody cheered for it becoming another new year, but that’s when I realize that I wasn’t even happy as everybody else.

3. 3.BOOM! BAM! Everywhere was people dying my cousin’s, aunt and I stood in our seats as thrill crossed our eyes

4. we all sat around and was enjoying ourselves it was pretty late at night then we heard a sudden ring at the door.

5. i was so shocked to wake up and find there were no presents under the tree......

Q: Which one is the best?
Q: Do they make you want to read on?

David's leads:

‘the best night of my life’


David can not forget the most crazy(?) night he ever had.


With the happiness of having an early break, he couldn’t go to sleep.



Shoveling up snow isn’t so much fun when you get knocked out.



At Sunday afternoon, he was the victim.



Instead of just chilling and being all happy for school, David was really tight.

Q: Was that effective? What do you think?
Q: Does it make you want to read the story?

Jae's leads:
Topic: Embarrassing Moment in Ski Mountain
5 Leads.

There I was, fearing for the life of me, about to ski down the highest mountain in the city with my friends watching over me. Scared as the squirrels are to humans, no other option was available than skiing down the mountain for the first time in my life.


A breeze just blew by me whispering how I wasn’t going to make it down to the mountain from the pinpoint. I was convinced more than anything it was right and had lost all my spirit to take action in skiing.

The ski mountain seemed almost motionless, so silence, but yet part of me fears this will be the most frightening experience and most embarrassing moment of my life.

Breezy and freezing more than ever before on the peak of the mountain, was I standing getting ready to go down back to earth from space.

How could I have been excited about coming here just a few hours ago? I couldn’t get over the fact how much I had started to regret coming to ski as my friends all seemed courageous like a lion, while I was a mouse.

Q: Are these interesting leads?
Q: Do you want to read the story? Why or why not?

Overview:
Students will learn that people decide to read a story in the first several seconds of reading the lead sentence. A creative and interesting lead will grab the readers’ attention and keep them interested. Students will apply knowledge of various types of leads to create introductory sentences that can be used in essays and stories.

Essential Questions:
1. In the field of journalism, what is a lead?
2. What are the 5 different types of leads?
3. When would you use an “impact lead?”

Warm Up:
Discuss with students that a lead is the introduction into a story and without an interest grabbing lead, readers will move on to the next story. Copy the 5 different types of leads below and discuss with students how they would use them.

1. Question Lead – The most basic of leads that begins with a question. Be careful to not overuse these because readers may already know the answer and move on.

2. Quote Lead – Story begins with a quote that summarizes the story. Music lyrics can also be used in this type of lead.

3. Direct Lead – The standard of informational story leads that answers who, what, where, when and why. This is done in a 1 or 2 sentence opening paragraph and although it may be difficult to answer all questions off the bat, the direct lead will guide readers to answers.

4. Indirect Lead – Also called the soft or delayed read. Indirect leads are more dramatic and written in a story telling tone. It may include a situation, character or humorous or revealing anecdote.

5. Impact Lead – Focuses on the how and why of the story and appeals to reader’s emotions. What is extraordinary about the story or the key people involved?
(5 min.)

Activity 1:
Pass out copies of the sports page to the class. Have students read opening paragraphs to various stories and call upon students to name the leads. Recognizing different story leads will aid students in selecting the best type of lead for their story.

(7-10 min.)

Activity 2: Now I want everyone to take one story from the sports section and practice the different types of leads we have learned about today (15 min.)


Summary: Let’s have a few people share out how they used the various types of leads (10 min.) When would you use an impact lead? Q: When would you use a question lead?

Aim: How do we write more effective leads?

Do Now: Please finish the Headlines worksheet from yesterday, work with two others sitting nearby to make the headlines more effective, based on what we learned yesterday. (10 min.)

1. Use an active voice. (Action words!)


2. Use present tense.


3. Do not use periods. Use commas over connecting words.


4. Stick to basic vocabulary. Don’t try to get fancy.

************************************************************************************
Practicing the writing of GREAT LEADS:

a good lead hooks the reader and heightens the reader's curiosity by arousing interest. The best leads drop the reader into the middle of the action.

Please read the following leads from articles, novels, and articles.

(5 min.)

What makes these leads effective?
(3 min.)

These are the various methods to have an exciting lead:
• Describe a Character
• Action
• Dialog
• Emotion
• Detail
• Setting
• Quotation
• Avoid using rhetorical questions, trite phrases, or slang.

Now I want each and everyone to pick a topic and use at least five different types of leads as a hook.(here's some suggestions: an exciting thing that happened over Christmas vacation, your most embarrassing moment, your greatest moment so far in your entire life, the best night of your life, or anything else that you want to write about...)

Take ten minutes to write at least five different types of leads for your topic.

(10 min.)
• In groups of 3-4, have students share each of their leads and let the group determine which is best.
(5 min.)

Summary:

• You guys will then read your lead to the class. Have the class respond to its effectiveness in hooking the reader.

Aim: How can we revisit effective headline writing and learn how to write great headlines for our stories?

Hey everybody! Welcome back to the last stretch of the fall semester and the third marking period!

Hope you had a relaxing vacation, I know that I did.

I want to revisit some things that I think will help us for the remainder of the year.

Agenda:

Today: Headlines
Tuesday: Writing exciting leads
Wednesday: More on leads
Thursday: Using Imagery in our stories
Friday: Imagery exercise

Next Week we are going to start learning about photography and Video production in Sports.

I'm going to be assigning teams to cover home games at Lewis for basketball and wrestling. These games are mandatory for you to cover. Every student has to cover at least one game- the three points you will receive on your report card grade still applies.

Most of these home games take place at 5-5:30 PM.

Let's switch gears and talk about HEADLINES:

Overview:
Headlines are what attract readers to stories and students will learn how to entice a reader’s attention by writing creative headlines. The purpose of a headline is to grab the reader’s attention, summarize the story and relay the significance of the story.

Do Now: Please pay attention and move your chair so you are closer to the center of the room. I'm going to read several headlines from yesterday's newspapers.

the 4 Best Practices for Headline Writing.
1. Use an active voice.

Good example: Jags Shut Out Colts
Bad Example: The Colts Are Shut Out by the Jaguars
2. Use present tense.

Good example: MLB Players on Strike
Bad Example: MLB players went on strike yesterday afternoon.
3. Do not use periods. Use commas over connecting words.

Good example: Falcons’ Vick Arrested, Jailed
Bad example: Falcons Vick Arrested for Dog Fighting and then He Was Thrown in Jail
4. Stick to basic vocabulary. Don’t try to get fancy.

Good example: Orioles Win Four in a Row
Bad example: The Orioles are Exuberant and Emerge Triumphant