Sunday, January 3, 2010

Aim: How can we revisit effective headline writing and learn how to write great headlines for our stories?

Hey everybody! Welcome back to the last stretch of the fall semester and the third marking period!

Hope you had a relaxing vacation, I know that I did.

I want to revisit some things that I think will help us for the remainder of the year.

Agenda:

Today: Headlines
Tuesday: Writing exciting leads
Wednesday: More on leads
Thursday: Using Imagery in our stories
Friday: Imagery exercise

Next Week we are going to start learning about photography and Video production in Sports.

I'm going to be assigning teams to cover home games at Lewis for basketball and wrestling. These games are mandatory for you to cover. Every student has to cover at least one game- the three points you will receive on your report card grade still applies.

Most of these home games take place at 5-5:30 PM.

Let's switch gears and talk about HEADLINES:

Overview:
Headlines are what attract readers to stories and students will learn how to entice a reader’s attention by writing creative headlines. The purpose of a headline is to grab the reader’s attention, summarize the story and relay the significance of the story.

Do Now: Please pay attention and move your chair so you are closer to the center of the room. I'm going to read several headlines from yesterday's newspapers.

the 4 Best Practices for Headline Writing.
1. Use an active voice.

Good example: Jags Shut Out Colts
Bad Example: The Colts Are Shut Out by the Jaguars
2. Use present tense.

Good example: MLB Players on Strike
Bad Example: MLB players went on strike yesterday afternoon.
3. Do not use periods. Use commas over connecting words.

Good example: Falcons’ Vick Arrested, Jailed
Bad example: Falcons Vick Arrested for Dog Fighting and then He Was Thrown in Jail
4. Stick to basic vocabulary. Don’t try to get fancy.

Good example: Orioles Win Four in a Row
Bad example: The Orioles are Exuberant and Emerge Triumphant

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