Do Now: Read this press release and discuss with the person sitting next to you;
What is a press release?
What do press releases need to be in them?
http://www.free-press-release-center.info/pr00000000000000069283_forthofer-marketing-launched-website-for-baseballs-biggest-rivalry.pdf
(5 min.)
Overview: A press release, also known as a news release, is simply a written statement distributed to the media via fax or email. They can announce a range of news items: special events, newsworthy stories, personnel promotions, awards, sales accomplishments, corporate sponsorships, etc. They can also be used in generating a feature story. Reporters are more likely to consider a story idea if they first receive a press releas
http://www.publicityinsider.com/release.asp
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